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191 - Getting Results with Your Website as a Contractor with Monica Pitts

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Manage episode 396122371 series 2954305
Content provided by Benali, Khalil Benalioulhaj, and Martin Holland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benali, Khalil Benalioulhaj, and Martin Holland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you differentiating your construction business online or just blending with the crowd? Web expert Monica Pitts talks about how to make your construction website uniquely yours. Don't just be a number online, be memorable!

Time Stamps

  • 02:13 - Intro to Monica Pitts
  • 03:52 - Measuring Productivity
  • 06:15 - What Makes a Good Construction Website
  • 08:19 - The Role of the Client in Website Development
  • 09:15 - Technical Aspects of a Website
  • 15:01 - The Importance of Owning Your Website & Domain
  • 19:12 - Helpful Accounts to Consider
  • 20:10 - Google Search Console
  • 21:45 - Website Appearance and User Experience
  • 25:43 - The Role of the Client in Website Development and Maintenance
  • 28:59 - Branding and Logos
  • 30:58 - The Importance of a Professional Identity Mark & Brand Guidelines
  • 33:10 - The Power of Authentic Content
  • 39:31 - How to Communicate Pricing on a Construction Website
  • 43:50 - The Role of Website Performance
  • 48:16 - Understanding Website Metrics
  • 54:21 - Episode Takeaways
  • 55:38 - The Cost of Website Development
  • 01:00:43 - Connect with Monica Pitts

Quotable Moments from Monica Pitts

  • "People are going to look at you and multiple other companies online before they decide to buy from you. And if yours looks and feels like everyone else's website, they will never remember you."
  • "I feel like when you're forced to find ways to do things more efficiently, you find it, you know?"
  • "A good construction website, like any other website is gonna start with the company's goals."
  • "Consider your website your first employee, because it's the first face that everybody sees and it needs to work for you. It needs to be a productive member of your team. And if that's not what your website is doing for you, then your website isn't doing its job."
  • "People ask me all the time, what system should I be building my website on? And I tell them that they need to think first about what they wanna do with their website. How is it gonna function? How is it gonna be a member of your team? What do you want it to do physically? And then how does it need to incorporate with the other systems that you use in your business?"

Ready to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!

Take advantage of essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.

Resources

More from Monica Pitts

More from Martin

More from Khalil

More from The Cashflow Contractor

  continue reading

215 episodes

Artwork
iconShare
 
Manage episode 396122371 series 2954305
Content provided by Benali, Khalil Benalioulhaj, and Martin Holland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benali, Khalil Benalioulhaj, and Martin Holland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you differentiating your construction business online or just blending with the crowd? Web expert Monica Pitts talks about how to make your construction website uniquely yours. Don't just be a number online, be memorable!

Time Stamps

  • 02:13 - Intro to Monica Pitts
  • 03:52 - Measuring Productivity
  • 06:15 - What Makes a Good Construction Website
  • 08:19 - The Role of the Client in Website Development
  • 09:15 - Technical Aspects of a Website
  • 15:01 - The Importance of Owning Your Website & Domain
  • 19:12 - Helpful Accounts to Consider
  • 20:10 - Google Search Console
  • 21:45 - Website Appearance and User Experience
  • 25:43 - The Role of the Client in Website Development and Maintenance
  • 28:59 - Branding and Logos
  • 30:58 - The Importance of a Professional Identity Mark & Brand Guidelines
  • 33:10 - The Power of Authentic Content
  • 39:31 - How to Communicate Pricing on a Construction Website
  • 43:50 - The Role of Website Performance
  • 48:16 - Understanding Website Metrics
  • 54:21 - Episode Takeaways
  • 55:38 - The Cost of Website Development
  • 01:00:43 - Connect with Monica Pitts

Quotable Moments from Monica Pitts

  • "People are going to look at you and multiple other companies online before they decide to buy from you. And if yours looks and feels like everyone else's website, they will never remember you."
  • "I feel like when you're forced to find ways to do things more efficiently, you find it, you know?"
  • "A good construction website, like any other website is gonna start with the company's goals."
  • "Consider your website your first employee, because it's the first face that everybody sees and it needs to work for you. It needs to be a productive member of your team. And if that's not what your website is doing for you, then your website isn't doing its job."
  • "People ask me all the time, what system should I be building my website on? And I tell them that they need to think first about what they wanna do with their website. How is it gonna function? How is it gonna be a member of your team? What do you want it to do physically? And then how does it need to incorporate with the other systems that you use in your business?"

Ready to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!

Take advantage of essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.

Resources

More from Monica Pitts

More from Martin

More from Khalil

More from The Cashflow Contractor

  continue reading

215 episodes

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