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From MSP to CEO: Thriving in Business Recessions

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Manage episode 372273083 series 3299099
Content provided by Kevin Lancaster and Channel Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Lancaster and Channel Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this compelling episode of The Channel Podcast, Kevin is joined by Terry Hedden, CEO of Marketopia. Terry takes us on a journey from his early days as a Managed Service Provider (MSP), through his transition into a public speaker and, ultimately, the birth of Marketopia. He underscores the vital importance of investing in growth, discussing the high cost of customer attrition. Drawing on his wealth of experience, Terry provides invaluable insights on bolstering marketing strategies to ensure success, even in recessionary times. Listen to this engaging conversation full of practical tips and inspirational stories that will ignite your path to business growth.

Channel Program: https://channelprogram.com/

Marketopia: https://marketopia.com/

GrowCon: https://growcon.com/

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 372273083 series 3299099
Content provided by Kevin Lancaster and Channel Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Lancaster and Channel Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this compelling episode of The Channel Podcast, Kevin is joined by Terry Hedden, CEO of Marketopia. Terry takes us on a journey from his early days as a Managed Service Provider (MSP), through his transition into a public speaker and, ultimately, the birth of Marketopia. He underscores the vital importance of investing in growth, discussing the high cost of customer attrition. Drawing on his wealth of experience, Terry provides invaluable insights on bolstering marketing strategies to ensure success, even in recessionary times. Listen to this engaging conversation full of practical tips and inspirational stories that will ignite your path to business growth.

Channel Program: https://channelprogram.com/

Marketopia: https://marketopia.com/

GrowCon: https://growcon.com/

  continue reading

58 episodes

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