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The Chat - Ellza Malok (Part 4) The Human Touch in Business: Balancing Technology and Empathy
Manage episode 472492115 series 3613554
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In this episode, Ellza Malok shares her unique perspective on the intersection of technology, psychology, and business leadership. She explores how companies can leverage AI and automation while maintaining human connection and why empathy remains a competitive advantage in today's digital landscape.
From her experiences growing up in Kosovo to her career in data science and marketing, Ellza’s journey offers deep insights into how businesses can build more meaningful, people-first experiences.
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ShareManage episode 472492115 series 3613554
Content provided by Zotly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zotly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Ellza Malok shares her unique perspective on the intersection of technology, psychology, and business leadership. She explores how companies can leverage AI and automation while maintaining human connection and why empathy remains a competitive advantage in today's digital landscape.
From her experiences growing up in Kosovo to her career in data science and marketing, Ellza’s journey offers deep insights into how businesses can build more meaningful, people-first experiences.
16 episodes
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The Chat - Conversations with Marketing and Sales Leaders
1 The Chat - Ellza Malok pt5 Building Trust in the Digital Age 26:40
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Play Later Play Later Lists Like Liked🎧 Episode Title: Building Trust in the Digital Age with Ellza Malok Description: If you're a marketing leader constantly fighting to hit pipeline targets, defend your budget, and prove ROI to skeptical execs - this episode will feel like therapy. In this conversation, Ellza Malok and Terry Wilson go deep into the real reasons high-intent buyers bounce... and why trust is quietly becoming your biggest competitive advantage. You'll discover: Why 96% of prospects drop off the moment you ask for an email How over-relying on internal data is killing your conversion strategy Why human connection is outperforming AI in sales conversations How to fast-track trust with anonymous buyers (and generate 10x more leads) Why your prospects have figured out the game - and how to play smarter Whether you're battling sales over lead quality, explaining numbers to the board, or just wondering why your funnel is leaking - this episode gives you the clarity, confidence, and strategy to fix it. No fluff. Just hard-earned insights you can use right now. 🎧 Hit play. This might be the most important 25 minutes of your week.…
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The Chat - Conversations with Marketing and Sales Leaders
1 The Chat - Ellza Malok (Part 4) The Human Touch in Business: Balancing Technology and Empathy 21:16
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Play Later Play Later Lists Like LikedIn this episode, Ellza Malok shares her unique perspective on the intersection of technology, psychology, and business leadership. She explores how companies can leverage AI and automation while maintaining human connection and why empathy remains a competitive advantage in today's digital landscape. From her experiences growing up in Kosovo to her career in data science and marketing, Ellza’s journey offers deep insights into how businesses can build more meaningful, people-first experiences.…
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The Chat - Conversations with Marketing and Sales Leaders
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Play Later Play Later Lists Like Liked🎙 The Chat: Why Fast Live Chat Response Time Matters for B2B Ever been hit with a chatbot demanding your email before you can even ask a question? 🤨 You’re not alone - and it might be costing businesses more than they realize. In this episode, Andy and Tahlia dive deep into the do’s and don’ts of chatbot design, uncovering why prioritizing trust over transactions leads to higher engagement, better leads, and stronger customer relationships. They explore: ✅ Why asking for an email too soon kills trust and conversions ✅ The "Value-First" approach that makes chatbots actually work ✅ How blending AI + human support creates a seamless experience ✅ Why humor and personality might be the missing ingredient in chatbot design If your business uses live chat, AI, or chatbots - this episode is a must-listen 🎧. Learn how to build a chatbot experience that engages, converts, and keeps customers coming back! 🔗 Listen now & level up your chatbot game!…
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15:10 Play Later Play Later Lists Like Liked15:10
Play Later Play Later Lists Like Liked🎙 Episode Title: Understanding Customer Behavior & Speed to Lead 🗣 Guest: Ellza Malok 🎧 Host: Terry Wilson 📅 Series: Part 3 of the conversation with Ellza Malok 🔹 Key Topics Covered: 1️⃣ Data Overload: How to Identify What Really Matters 2️⃣ The Science of Gut Feelings & Decision-Making 3️⃣ The Hidden Power of Anomalies in Data 4️⃣ Fast Decision-Making vs. Rigorous Research 5️⃣ Speed to Lead: Why Fast Responses Matter in Marketing “Marketing needs the same lesson as sales: it’s better to get the no.” Ellza Mallok 6️⃣ Marketing & Sales Alignment for Better Results https://www.linkedin.com/in/ellzamalok/ https://bluemonarchgroup.com/…
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Play Later Play Later Lists Like LikedIn this episode of The Chat , we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy. We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies. From fractional leadership to employee retention strategies, this episode is packed with actionable insights for business leaders looking to drive sustainable growth.…
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Play Later Play Later Lists Like LikedMarketing is No Longer About Just Being Loud—It’s About Being First and Being Right In today’s digital world, buyers are more informed than ever before. They research, compare, and consult peers long before they even engage with a brand. This shift has completely redefined marketing and sales strategies. On The Chat podcast, we had the pleasure of speaking with Ellza Malok, founder and chair of the Blue Monarch Group (BMG), who shared groundbreaking insights on buyer psychology, the power of speed to lead, and why marketing is shifting from ego-driven to empathy-driven strategies. From her unique Alice in Wonderland-style curiosity to her experience in psychology-driven marketing, Ellza brings a fascinating perspective on how brands should approach modern marketing, sales, and customer intelligence. https://www.linkedin.com/in/ellzamalok/ https://bluemonarchgroup.com/ https://www.chatmetrics.com/podcast/the-chat-ellza-malok-pt1-the-psychology-of-marketing/…
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1 The Chat - The Power of Purpose in Business 55:00
55:00 Play Later Play Later Lists Like Liked55:00
Play Later Play Later Lists Like LikedIn this episode of The Chat , Terry sits down with Jeff Bogensberger, CEO & founder of The Laughing Otter, a platform that fuses entertainment, social impact, and blockchain to spread positivity. Jeff shares his journey of building a brand dedicated to counterbalancing negativity in the world, his approach to marketing, and how he’s leveraging tech and partnerships to create a thriving, purpose-driven business. 🔹 Key Themes Discussed: The inspiration behind The Laughing Otter 🦦 Social impact & entrepreneurship 🌍 How businesses can align purpose with profit 💡 The role of entertainment & community in social change 🎭 Innovative go-to-market strategies for startups 🚀 The intersection of blockchain, social impact, and marketing 🔗 The reality of AI, blockchain, and tech hype 🤖 🚀 If you're a marketing or sales leader looking for fresh perspectives on branding, growth, and purpose-driven business, this episode is a must-listen!…
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The Chat - Conversations with Marketing and Sales Leaders
In this episode of The Chat , host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value. https://www.chatmetrics.com/podcast/ https://www.linkedin.com/in/justinbunt/…
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Play Later Play Later Lists Like LikedContent for Marketing. This was a long conversation so we broke it up into three parts: Part 1: Audience, Personas and Story Telling Part 2: Optimizing for Search Engines Part 3: Promoting, Monitoring and Multiplying your Content
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The Chat - Conversations with Marketing and Sales Leaders
1 The Chat - Content for Marketing P2 Optimizing for Search Engines 14:52
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Play Later Play Later Lists Like LikedContent for Marketing. This was a long conversation so we broke it up into three parts: Part 2: Optimizing for Search Engines
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Play Later Play Later Lists Like LikedContent for Marketing. This was a long conversation so we broke it up into three parts: Part 1: Audience, Personas and Story Telling Part 2: Optimizing for Search Engines Part 3: Promoting, Monitoring and Multiplying your Content
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The Chat - Conversations with Marketing and Sales Leaders
Unlock the hidden power of social media marketing. Discover the widely known but often forgotten content creation process that industry insiders use to generate massive amounts of engaging content in record time. This episode dives deep into the strategies that separate the amateurs from the pros, revealing how to craft compelling narratives that resonate with your audience, drive engagement, and boost conversions. Learn how to stay ahead of the curve, maximize your ROI with limited resources, and transform your social media presence from a time-sink to a powerhouse of lead generation and brand awareness. Whether you're feeling overwhelmed by the rapid pace of technological change or struggling to prove the value of your social media efforts, this episode provides the roadmap you need to not just survive, but thrive in the social media marketing arena. Don't miss out on the game-changing insights that could revolutionize your approach to digital marketing and propel your career to new heights.…
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1 The Chat - Phillip Swan and the Dawn of AI 1:04:27
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Play Later Play Later Lists Like LikedIn this episode of The Chat , host Terry speaks with Phillip Swan, Chief Product Officer at AI Solutions Group, about the transformative impact of AI on industries and business strategies. Phillip shares insights on using AI to solve "migraine-level" business problems, emphasizing responsible AI adoption in areas like safety, operational efficiency, and customer-centric innovation. They discuss AI’s rapid evolution, the future of AGI, and the disruptive potential for industries like CRM, while highlighting the importance of ethical considerations, change management, and simplicity in implementation. Packed with practical advice and visionary predictions, this episode is a must-listen for leaders navigating the AI revolution.…
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The Chat - Conversations with Marketing and Sales Leaders
1 The Chat - Gavin Tye and Sales Market Fit 1:21:20
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Play Later Play Later Lists Like LikedClosing Deals with Gavin Tye Using "Sales Market Fit". Gavin chats with Terry about his "aha" moment in becoming a successful enterprise seller and how Leonardo built a 16-million-person waitlist.
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The Chat - Conversations with Marketing and Sales Leaders
Hey everyone, Terry here! I had the incredible opportunity to sit down with Monique Olan, a true marketing ops powerhouse, on the latest episode of “The Chat” podcast. Monique shared so much valuable wisdom on the future of demand generation and how to position your brand for success in 2024 and beyond. I want to dive into some of the key takeaways from our conversation, so let’s jump right in!…
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