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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
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Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28
Manage episode 372732416 series 3318940
Content provided by Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.
We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.
But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.
We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.
So tune in, and let us help to propel your practice to higher online visibility.
Show Notes
In this episode, you’ll learn about:
- When you should update a blog post to be more current
- When you should rewrite a blog post and publish it as new
- About redirects
- Tips and resources about posting and blogging
- And more
Selected links and other resources related to this episode:
- Propel Your Practice Podcast
- The Anatomy of an Effective Blog Post
- What Do I Do With All My Old Blog Posts
- 12 Pro Tips for Creating Better Blog Posts
- Blogging 101: How to Write a Great Blog Post
- 301 Redirect: What It Is & How It Impacts SEO
- Five SEO Secrets to Owning the First Page of Google Without Buying Ads
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