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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
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Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31
Manage episode 374820258 series 3318940
Content provided by Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change.
You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.
We'll also discuss how to determine your target audience, retain the content that drove quality traffic, gradually transition to your new brand, and the importance of a press release.
So, don’t be intimidated by a rebrand, join us as we dive into the fascinating world of rebranding and SEO.
Show Notes
In this episode, you’ll learn about:
- What questions to ask yourself when rebranding
- How quickly you should implement certain aspects of your rebrand
- Why you need to know your buyer persona
- How to remove or re-create content
- And more
Selected links and other resources related to this episode:
- Propel Marketing & Design
- Propel Your Practice Podcast
- How to Chose and SEO-Friendly Company Name for Your Clinic
- How to Attract the Right Audience to your Website and Social Media
- Buyer Persona Workbook
- Book a Discovery Call
- Google Business Profile
- Google Analytics
- Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
- Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
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Chapters
1. Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31 (00:00:00)
2. Rebranding and SEO (00:00:15)
3. The Impact of Rebranding on SEO (00:11:19)
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