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Sales and Marketing Alignment 3.0
Manage episode 355925707 series 3449748
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Can’t seem to align on sales and marketing goals? Not sure what your marketing team is even doing? It’s time to take your sales and marketing alignment to the next level! We’re getting right to it with Whiskey Wednesday’s Jessie Lizak and Eddy Bahnam. We’ll break down why things aren’t working and how you can create the ultimate GTM dream team.
In this episode, you'll learn:
- common root causes of sales marketing misalignment
- the top variables you can use to connect sales and marketing teams
- whether marketing teams should report to the CRO or CEO
- where BDR/SDR teams should report
- and more
The Closing Show Live is hosted by Nadia Milani, VP of Marketing at Proposify.
Connect with Jessie on LinkedIn here: https://www.linkedin.com/in/jessie-lizak/
Connect with Eddy on LinkedIn here: https://www.linkedin.com/in/eddy-bahnam/
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