Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

The CMO Podcast

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change.

Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a groundswell about representation in medical imagery: less than 5% of medical imagery shows dark skin.

Joining Chidiebere is Shamel Washington, an Associate Creative Director at Deloitte Digital, focusing on life sciences and healthcare. Shamel is the lead creative director on the Illustrate Change initiative, working alongside Chidiebere and the initiatives' partners, Deloitte and Johnson & Johnson.

Recorded at the Cannes Lions International Festival of Creativity, the two join Jim to talk about Illustrate Change, their hope for what it can accomplish, and what we can all do to support initiatives like this.

You can learn more about the initiative at IllustrateChange.com.

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