Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves

The CMO Podcast

Content provided by Gallery Media Group and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gallery Media Group and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

1M ago 53:47

MP3•Episode home

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands.

Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017.

Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

314 episodes

#Entrepreneur Interviews #Nike #Apple #Target #Coke #Walmart #Gallery Media Group #Business #Entrepreneur #Careers #Marketing #Chief Marketing Officers #pJim Stengel #Leadership #Digital Marketing #Brand #CMO