Vana Lyon, Main Street Mercantile & Rusty's Dry Goods

The Coast Podcast

Ep 65. Vana Lyon, Main Street Mercantile & Rusty's Dry Goods
Vana Lyon is the owner of Main Street Mercantile and Rusty’s Dry Goods located in Waterford, Wisconsin. Vanna originally started Main Street Mercantile in September of 2020, and later decided to open Rusty's Dry Goods due to feedback that there was nothing for men.
Both stores share the same values but offer different experiences. Vana's stores source goods from all across America, including Wisconsin brands and veteran-owned businesses.
Vana shares her career and life journey that ultimately led her to open her stores. From working at Khol’s, The Oprah Winfrey Network, and Harley Davidson, Vana had various careers throughout her life but ultimately decided to start her own business because a major event changed her life.
This episode dives deep into it all, from dealing and working through trauma, grief, and all of life’s ups and downs. Tune in for an inspiring episode!
EPISODE RESOURCES:
Connect With Vana:
Website (https://mainstreetmercantilewi.com/)
Rusty’s Dry Goods Instagram: @rustysdrygoods (https://www.instagram.com/rustysdrygoods/)
Main Street Mercantile Instagram: @mainstreemercantilewi https://www.instagram.com/mainstreetmercantilewi/

Connect with Emilie:

Instagram: @emilieigiven (https://www.instagram.com/emiliegiven_/)

Website (https://www.shesagiven.com/)

Connect with Whitney:

Instagram: @whitpopa (https://www.instagram.com/whitpopa/)

Website (https://www.popaandassociates.com/)

Connect with The Coast:

Instagram @coastpodcast (https://www.instagram.com/coastpodcast/)

Website (https://www.coastpodcast.com/)