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23. Coffee Shop Marketing Magic with Robin Maiers of Coffee Republic
Manage episode 407262532 series 3561793
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Join Ben, Drew, and Aaron as they sit down with a very special guest close to their hearts, Robin Maiers, the owner and marketing director of Coffee Republic. Robin shares her incredible journey of starting a family-owned coffee business in Great Falls, Montana, a venture that brought together the entire family in a whole new setting. From California to Montana, they navigated the cultural shift and embraced the unique ethos of their new community.
With the whole family involved, Robin recounts the remarkable story of selling their house, relocating, and setting up a coffee shop within a year, emphasizing how their faith played a pivotal role in the entire process. The Maiers family's commitment to quality, community impact, and exceptional service shines through their vision and mission, reflecting in every aspect of Coffee Republic, from the logo design to the building aesthetics.
The discussion delves into the marketing strategies employed, showcasing the power of a family-oriented approach and local engagement. Robin shares their unique approach to the grand opening, opting for a free day to entice the community, a move that garnered overwhelming success with record-breaking numbers and a palpable buzz around their shop.
Despite challenges sourcing supplies, the family's resilience and adaptability shine through, attributed to Jonathan's resourcefulness in finding alternatives. Through the highs and lows, the Maiers family demonstrates the strength of unity in a family business, navigating hurdles with patience, kindness, and a shared vision.
Their story is not just about business success but a testament to the power of togetherness, faith, and perseverance in the face of change. Tune in for an inspiring narrative that encapsulates the journey of a family who dared to embark on a new chapter and found success by staying true to their values while adapting to a whole new world in the heart of Montana.
Minute by Minute:
0:00 Introduction
3:29 Shifting from California to Montana
6:29 Changing up marketing from one region to another?
15:27 The risk of doing a FREE grand opening
19:14 The challenges felt easy compared to previous challenges
48 episodes
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