Attracting the Right Audience

The Collective Podcast

In this episode of The Collective Podcast, Shane and Kyle, along with special guest Dan Smokoska, explore effective LinkedIn strategies for content creation and engagement. Dan shares his unique point system for meaningful online interactions and the importance of a well-crafted LinkedIn profile.

03:25 - The Power of Engaging on LinkedIn

06:47 - Intentional Design: Building an Audience

10:09 - Providing Value and Building Trust

13:58 - LinkedIn: Industry Conversations and Referrals

23:13 - Optimizing Your LinkedIn Profile

25:39 - The Rise of Video Content on LinkedIn

28:01 - Authentic and Relevant Engagement
Takeaways:
LinkedIn excels as a platform for industry-specific discussions and high-level referrals. It’s an ideal space for connecting with peers, sharing knowledge, and building relationships that can lead to significant business opportunities.

Engaging with your network on LinkedIn through likes, comments, and direct messages is more impactful than merely creating and posting content.
Be deliberate in curating your LinkedIn connections. Focus on engaging with individuals and groups who align with your professional goals and can benefit from your expertise. This targeted approach ensures your efforts are directed toward those who matter most to your business.

Treat your LinkedIn profile like a sales page. Ensure it clearly communicates who you are, what you do, and how you can help your audience. A professional photo, a compelling banner image, and a well-crafted summary can significantly enhance your profile’s appeal and effectiveness.

Quotes:

"Are you providing value? And if you're doing that, it's going to help what you create to be seen by more and more and more people."
"If I had to choose one or the other, create content or engage consistently on LinkedIn, I would go with engage all day long. You can blow up as a company or as a salesperson by just engaging with the right audience.”
“When they click on your name, they land on your profile. And if your profile is not really intentional about who your audience is and what their pain points are and how you solve them... then they're not going to use you and they're going to jump off that page."

Show Links:

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