It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 017: Dear [First Name], It's All About Personalization
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Manage episode 225107931 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Enhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources. In this episode, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program. We'll discuss: " Ways retailers can effectively segment and scale with limited resources. " A one day per month exercise that can enhance your email marketing program. " Strategies to find the "hidden gems" inside of your emails. " What question every CMO should be asking themselves. " Ways to make your program better one step at a time. " A personalization tool that Jared says can't be beat. For more information, contact Jared or visit them online: Jared@Bluecore.com | www.BlueCore.com | @Bluecore
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82 episodes
Episode 017: Dear [First Name], It's All About Personalization
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
M4A•Episode home
Manage episode 225107931 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Enhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources. In this episode, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program. We'll discuss: " Ways retailers can effectively segment and scale with limited resources. " A one day per month exercise that can enhance your email marketing program. " Strategies to find the "hidden gems" inside of your emails. " What question every CMO should be asking themselves. " Ways to make your program better one step at a time. " A personalization tool that Jared says can't be beat. For more information, contact Jared or visit them online: Jared@Bluecore.com | www.BlueCore.com | @Bluecore
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82 episodes
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