Episode 025: Finding Authenticity in Brand Photography

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

Images are visual punctuations that help tell a story. For consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and UGC can help with these efforts for more authentic imagery, brands can’t rely on their customers alone to produce their content. In this episode, I sat down with John DeMato, owner at DeMato Productions, to discuss how to create authenticity in images, even when they’re professionally shot in-house. We’ll discuss: • How to unearth thoughts and stories in your images • The biggest photography mistakes websites make • Tips for streamlining your product photography sessions • Similarities between Ecommerce & self-branded photography Contact John or learn more about DeMato Productions: [e-mail] | @DeMatoPhoto | www.JohnDemato.com Be sure to follow Greg @WhatsGregDoing