Does Your Podcast Need to Be On Video? with Megan Dougherty

The Company Show

Let me tell you a little story.

Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.

Podcasts certainly did not belong on YouTube. I would have died on that hill.

Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the vast majority of the top 100 podcasts had YouTube channels, and most of them put episodes there. Now we make MP4 versions of all the podcasts we produce so they can go on YouTube.

When I'm wrong, I'm wrong. It's become one of my best anecdotes, though, so there's a win.

I have a whole lot of information for you today about audio vs. video podcasts and how to make that choice for your business. Listen below or continue reading the blog post!

Tune in to the full episode to learn about:

• The current state of video podcasting
• Pros and cons of video podcasts
• How to make the choice between audio and video

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Before we get into audio vs. video, here’s an update:

I am delighted to be able to report that Podcasting for Business, the book, is currently in editing and set for release later this year.

It feels pretty good. This is a project a long time in the making, and I feel confident that we’re looking at podcast value attribution in an entirely new way that will change the game in how you design, produce and track the outcome of your company’s podcast.

The official launch date for the book is Tuesday September 10th, and we have some very exciting things planned to celebrate it.

We’ll have sample chapters, workshops, abundant bonus resources and privileged access to this year’s Podcasting For Business Conference.

We’ll also have an entire behind-the-scenes documentary-style podcast I’ve created with Amy Collette, the book coach I’ve been working with to get this draft from my brain and our content archive. That will be coming out next month—stay tuned!

Find out what’s coming and get involved here.

I really can’t wait to share it with you. I mean that literally—I can’t.

That’s why I’m sharing a part of one section with you today on this episode, all about making the choice between audio-first and video-first shows.

Next Week on The Company Show

Next week I’ve got a fascinating conversation with Dr. Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.

I learned so much from the conversation, and I’m sure you will to, so make sure you’re subscribed on your favorite podcast player to not miss a thing!

Need A Podcast?

The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“Getting good at making audio is hard and takes time. Adding all of the extra elements of video right at the outset is a lot and is often more than a business really needs.” - Megan Dougherty

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Related:

• The Video Advantage for SEO with Atiba De Souza
• Should Company Podcasts be Company Vlogs? with Chrish Weiher
• Podcasting for Business on YouTube with Angela Hollowell

PFBCon 2023 Recordings

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!