The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcas ...
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Why is podcast suddenly the buzzword? What goes into making a good podcast that listeners love? How can a podcaster make moolah from podcasting? Is India ready for a podcast revolution? These and many more eyebrow-raising questions that go unanswered for emerging and established podcasters are being addressed on DFYPs original show - Indian Podcasting Revolution. Join us every week as we deep dive into the world of podcasting, covering crucial topics like authority building, content strategy ...
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Does Your Podcast Need to Be On Video? with Megan Dougherty
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Let me tell you a little story. Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet. Podcasts certainly did not belong on YouTube. I would have died on that hill. Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the…
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Stories, Service & The Authentic You with Brigitte Bojkowszky
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I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t. If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches. Aside from …
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Release Cadences for Every Business Goal with Megan Dougherty
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After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it. Tom Fox, The Compliance Evange…
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Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
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How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences. I've been known to say that it's best not to have your guests share their own origin story…
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Maximizing the Value of Your Podcast Archive with Racheal Cook
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A truly massive content archive will usually cause one of two feelings: Unspeakable delight about the opportunity A sucking dread at the thought of the work involved in repurposing it The difference between those feelings? Strategy and organization. This episode of The Company Show is all about strategy and organization and how you can use them to …
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Pitching and Podcasting for Authors with Angie Trueblood
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What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list. Pitching well, which is to say, effectively and in a manner that results in guest appear…
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A Tale of Three Podcasts with Megan Dougherty
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Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean: Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-P…
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Joy, Email and Your Podcast with Shannon Hernandez
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I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts. On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part? That’s the rub and trying to answer that question is the work of entire industries and an import…
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IPR Season 1 Round-up: Crafting Captivating Podcasts for India
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As we draw the curtains on an immersive season of the Indian Podcasting Revolution, Roshni and Rohit, look back at the treasure trove of conversations that can be of immense value to both emerging and established podcasters in India. Step behind the mic with us as we revisit riveting dialogues from the voices that shaped this season. Here are a few…
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Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
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I have a weakness for walls of text. I really do. See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media. And it's a problem becaus…
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Creating Impact with Expert Knowledge with Kachina Gosselin
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Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have. But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exa…
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13 Questions to Ask a Podcast Production Company Before You Hire Them
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Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your company usually means hiring a third-party service provider. You’ve got a lot of options for what that relationship can look like. There are solo providers …
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PodPros: Strategic Podcasting for Business Growth | Megan Dougherty
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode, your host Roshni Baronia is talking to Megan Dougherty Co-founder of One Stone Creative, a podcast production agency that serves business owners from North America and Canada. If you host a business podcast or a…
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Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden
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There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popular song or a clip from a TV show that perfectly demonstrates what you're talking about. It's not true. There are protections for other people's conten…
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Positioning Your Podcast for Business Growth with Beate Chelette
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Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices. Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist…
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Does Your Podcast Format Match Your Podcast Goals?
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Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create. This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of making the wrong choice can be severe when it comes to actually getting any value…
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PodPros: Podcast Workflows and Automation to Reclaim Your Time | Joe Casabona
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode, your host Roshni Baronia is talking to podcasting aficionado Joe Casabona, as he guides emerging and established podcasters with podcast workflows and automation that can save them as much as 12 hours from podca…
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Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
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On this episode of The Company Show, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building guest strategy perfectly to grow her show and her business. Relationship-building is one of the most popular and effective podcast goals for companies. T…
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Practice Makes Prepared with Meridith Grundei
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Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens. In this episode, director, actor, and educator, Meridith Grundei shares tips and strategies that will help you become ready and confident as a host, presenter, or guest! Meridith is an expert in communication a…
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PodPeeps: Leveraging Sports for Captivating Content and Audience Growth | Siju Susan Mathew
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode, the host Rohit Kokane embarks into the vibrant world of Indian football and podcasting with guest, Siju, a trailblazer in sports podcasting. Listen in as Siju takes us from her early days as a journalist to the inception of her pioneeri…
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How to Measure the Impact of Your Podcast
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When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work. When you podcast in support of your existing business you need... well, it depends on your business. But whatever your business is, and however yo…
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PodPros: Organic Podcast Growth Hacks for Indie Podcasters | Arielle Nissenblatt
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode filled with podcast growth strategies and tactics, the host Roshni Baronia is in conversation with Arielle Nissenblatt, a known name in the podcasting world. Arielle is at the helm of experimenting with podcast g…
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PodPeeps: How Podcast Helps To Grow Ideas Into Products | Aishwarya Ashok
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode, the host Rohit Kokane is in conversation with Aishwarya Ashok, product builder and host of the podcast The Founder’s Foyer to deep dive into the role of podcasts in the growth of communities and business ideas as it happened for Aishwar…
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PodPros: Unlocking your confident and captivating Podcast Voice | Nic Redman
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this experential episode, the host Roshni Baronia is getting tips on honing your podcasting voice from Nic Redman, globally renowned Voice Coach, 2x Podcaster and Author of book On The Mic. Discover the fascinating world of v…
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PodPeeps: Megashifts in India's Regional Podcasting Landscape | Sriram Selvan
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode the host Rohit Kokane is in conversation with Sriram Selvan, Host & Founder Being Scenius Podcast. Sriram prefers to refer to his podcast more as a community where people who make a difference, and impact come together to share their ide…
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PodPros: Demystifying Audio-Video Podcasting - A Discussion with Bryan Barletta of Sounds Profitable
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this immersive episode, your host Roshni Baronia sits with Bryan Barletta, Founder Sound Profitable to stir up the hornet’s nest - Are video podcasts a thing? What is the difference between audio and video podcasting? Which w…
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Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
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Paid social media is a tough nut to crack, but once you manage to make it work it can become a lucrative and dependable source of traffic and revenue for your podcast and business. I have never been able to get to the meat of that particular nut, but a recent guest expert on our Strategy and Networking calls AND speaker for next week’s Podcasting f…
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PodPeeps: Dissecting Software Testing Through Podcasting | Gunesh Patil
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PodPeeps is a series where the podcasting journeys of successful Indian podcasters are showcased. In this episode, the host Rohit Kokana converses with Gunesh Patil, the host and creative mind behind the Liberated Tester podcast. Are you curious about the intersection between software testing and podcasting too? In this episode, Gunesh talks about …
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Should You Book A Podcasting Studio? with JP Davidson
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There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment. And some of us live in sound-unfriendly environments. If you are currently looking at your location options for podcasting and only finding places that are loud, echoey, or filled with blank empty spaces, but having the best possible au…
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PodAud: Storytelling and narrative building in a Relationship Podcast | Happily Whatever After
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PodAud is a series where the hosts of Indian Podcasting Revolution, Roshni Baronia and Rohit Kokane, audit and give a shoutout to noteworthy Indian Podcasts. In this episode, the duo conducts an in-depth review of the Happily Whatever After Podcast hosted by Karan and Shokhi Banerjee. Join in as Roshni and Rohit discuss the show's unique format, it…
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PodPros: Crafting a Solid Script for podcast | Katharina Brendel
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this incisive episode, your host Roshni Baronia talks to Katharina Brendel, storyteller and podcast strategist. Kat has a background in journalism and marketing which helps her in creating amazing podcasts. She shares how sto…
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Achieving Business Goals with Podcast Managers | Ted Cragg
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One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but the role of a podcast manager is such a new one, that we wanted to talk to someone who is specializing in it. The podcast manager is a somewhat more nebulous role, in part because it’s so new in the industry, and in part, because th…
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PodPeeps: Navigating Mental Health Through Podcasting | Dr. Srividya Sivakumar
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode the host Rohit Kokane is in conversation with Dr. Srividya Sivakumar, host of Dear Mynd podcast. Ever wondered how the humble art of storytelling could help destigmatize and demystify mental health? On this episode, we venture into this …
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What to Expect at PFBCon 2023 with Tom Fox
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One of the things I believe the most strongly about podcasting is that doing it to support and grow an existing business is different than hosting a podcast for the love of the game—or as a business in and of itself. Your podcast needs to work with the other marketing you’re doing, not to mention all of the other commitments you have to your team, …
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PodAud: Creating a unique and authentic podcast | U n’ I with Rashmi Shetty
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PodAud is a series where the hosts of Indian Podcasting Revolution, Roshni Baronia and Rohit Kokane audit the latest and fast-growing Indian Podcasts. In this episode, they conduct a podcast review of a very unique show called- U n’ I with Rashmi Shetty. Any podcast is about people, connections and conversations but the host Rashmi Shetty gives a w…
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A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those suggestions was doing Q&A episodes. As a little favor to my future self, right after I recorded that episode, I went ahead and recorded five answers to five …
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PodPros: Podcast Sponsorship Strategies- Attract Brands and Monetize Your Show | Danielle Desir Corbett
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcast advertising in India. In this deep-dive episode, your host Roshni Baronia talks to Danielle Desir Corbett, podcast marketing coach and host of the top-rated 4x grant-funded affordable luxury travel and personal finance podcast, The Thought…
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PodPeeps: How a Storyteller Found Success in Podcasting | Abhay Maheshwari
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode, the host Rohit Kokane is in conversation with Abhay Maheshwari, a podcaster, storyteller, coach, and public speaker. Brace yourselves for a rollercoaster ride of inspiration, stories, and insights as Abhay shares how he got into podcast…
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The Ultimate Guest Pitching System with Kris Ward
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If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want to miss! On this episode of The Company Show, we’re joined by Kris Ward—a master in guest pitching (among other things). How is she a master, you ask? She developed a guest pitching strategy with an 80% acceptance rate. Kris Ward is a …
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PodAud: Stories for boardroom to livingroom I Golpo Podcast
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PodAud is a series where the hosts of Indian Podcasting Revolution, Roshni Baronia and Rohit Kokane, audit the latest and fast-growing Indian Podcasts. In this episode, the duo conducts an in-depth podcast analysis of ‘Golpo’ hosted by Rituparna Ghosh. Golpo's podcast focuses on narrating different stories all around the world. It doesn’t matter wh…
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There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all there from time to time. In a perfect world, you’ll have plenty of runway for episodes going into the future by a couple of weeks, or evergreen shows …
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PodPros: Evolution of Inbound Marketing to Interview Marketing | Tom Schwab
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this thought-provoking episode your host Roshni Baronia talks to Tom Schwab, Chief Evangelist Officer at Interview Valet, the category king of Podcast Interview Marketing. As this conversation rolls out, it becomes evident th…
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Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons? YouTube has a powerful and effective discovery algorithm - something that no audio-based platform has been able to replicate. Podcasts can now be found…
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PodPeeps: How A Niche Affliliate Marketer Used Podcast To Monetize and Build Authority | Dilip Kumar
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode your host Rohit Kokane is in conversation with a podcaster, blogger and affiliate marketer who started his journey back in 2012- R Dilip Kumar. Get ready to unlock the secrets of podcasting success as Dilip shares his invaluable nuggets …
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Podcast SEO: Best Practices & Tips from Danielle Desir Corbett
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A really solid Search Engine Optimization strategy for podcast show notes can easily be pushed to the back burner within a marketing strategy. Sometimes they’re an afterthought, sometimes they’re on the perpetual to-do list, and sometimes they’re not really considered at all. Personally, I’ll confess that my intentions around show notes optimizatio…
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PodAud: Combining the Power of Bite Sized Content with Business Lessons | The Business Veda Podcast
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PodAud is a series where the hosts of Indian Podcasting Revolution, Roshni Baronia and Rohit Kokane audit the latest and fast-growing Indian Podcasts. In this episode the duo conducts a holistic review and analysis of the Business Veda Podcast hosted by Malay Damnia. Business Veda focuses on educating startup founders and MSME’s on the nuances of f…
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PodPros: Podcast Marketing 101: Effective Strategies to Grow Your Listener Base | Joni Deutsch
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PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. This episode has your host Roshni Baronia in conversation with Joni Deutsch, Vice President of Podcast Marketing and Audience Development at The Podglomerate, to spill the deets on podcast marketing and audience engagement. Even…
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In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll revisit the different blueprints and the ways you can leverage those types of podca…
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PodPeeps: How a Booknerd Evolves Through Podcasting | Rohan Raj
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PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. The second episode has your host Rohit Kokane in conversation with Rohan Raj, the Co-Founder, and Host of the Podcast - Booknerds. Rohan has captured a different niche, as there are very few podcasters that talk about books. He shares that his journey b…
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Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient or practical. And when you find that existing team members can't handle certain tasks, outsourcing to third-party service providers, such as virtual a…
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