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Pitching and Podcasting for Authors with Angie Trueblood
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What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list.
Pitching well, which is to say, effectively and in a manner that results in guest appearances and new professional relationships is one of those things that is simple but not easy.
Simple: Find complementary shows, communicate your value, bring your best content and generally be a helpful and gracious guest.
Not easy: How do you pitch, are you good enough, will they listen to you, how much research do you need to do, do you have to promote your episode, how long is this all going to take and what if no one accepts you?
Maybe I’m the only one who gets a little in my head about it, but it’s not likely.
Angie Trueblood the founder of The Podwize Group is one of my very best friends in the industry, and since our very first interview, we’ve been talking, collaborating, workshopping and generally working together to create ways that different kinds of businesses owners can leverage podcasts and podcast appearances.
And through these conversations we’ve come up with really excellent use-cases for different kinds of business owners—most specifically, authors. Turns out we also have in common a love of the written word and the people who create those words as a marketing strategy for their companies.
So, enjoy this conversation I had with Angie; there have been some changes in both of our businesses since it was originally released. Check the show notes for the latest links and details but the strategy and practice of pitching is solid.
There is so much gold in this conversation that will help you refine your own pitching strategy to get more visibility on your show, your book and your business.
If you’re interested in that, listen to the episode or read the blog post: https://podcastingforbusiness.com/76
Tune in to the full episode to learn about:
- Benefits of podcast guesting for authors
- Pitching for Podcasts vs. Other Publications
- Should you outsource the pitch?
- Overcoming Pitching Anxiety
- Pitching time and scheduling
- How to be a great podcast guest
- Launching your book with podcasts
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Need A Podcast?
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes
"I want more than anything else to have a guest who is prepared and takes this opportunity seriously. If they proactively send me information that's going to help negate any weird things happening, perfect. I'm your biggest fan." - Angie Trueblood
"The more you do, the more people hear you, and then all of a sudden you're being heard everywhere." - Megan Dougherty
Resources
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Angie Trueblood Instagram | LinkedIn | Twitter | The Podwize Group | Go Pitch Yourself Podcast
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