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Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Solve Marketing Amnesia
Manage episode 304334193 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A hundred years ago, when you walked into a shop, the shopkeeper probably knew you. He knew what you liked, knew what you just purchased, and knew what you might purchase again. It was a relationship built on knowledge and trust, and it benefited both the seller and the consumer.
Today, with most brands, we’re largely anonymous. Whether it’s brick-and-mortar or online, most sellers have no clue who I am. But it doesn’t have to be that way… and shouldn’t be that way. I call this “marketing amnesia,” and today’s episode we’re going to talk about the causes, and the cure.
193 episodes
Share
Manage episode 304334193 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A hundred years ago, when you walked into a shop, the shopkeeper probably knew you. He knew what you liked, knew what you just purchased, and knew what you might purchase again. It was a relationship built on knowledge and trust, and it benefited both the seller and the consumer.
Today, with most brands, we’re largely anonymous. Whether it’s brick-and-mortar or online, most sellers have no clue who I am. But it doesn’t have to be that way… and shouldn’t be that way. I call this “marketing amnesia,” and today’s episode we’re going to talk about the causes, and the cure.
193 episodes
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Similar to The Copernican Shift
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…
continue reading
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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