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Six Steps to an Authentic Brand
Manage episode 324701087 series 2809911
Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso. That’s right, coach Lasso teaches us about brand authenticity, and why it’s so important in today’s hyper-connected, UGC content-fueled environment.
Smells like potential.
Copernican Shift - Matching Perception to Reality since 1543
193 episodes
Manage episode 324701087 series 2809911
Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso. That’s right, coach Lasso teaches us about brand authenticity, and why it’s so important in today’s hyper-connected, UGC content-fueled environment.
Smells like potential.
Copernican Shift - Matching Perception to Reality since 1543
193 episodes
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