))
EP23: Effective Brand and Website Design with Alli Beck
Manage episode 402405166 series 3509204
Content provided by Lindsey Wigfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lindsey Wigfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Alli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses the process of designing brand aesthetics and shares her own experience of rebranding. She offers insights on maximizing website conversions and creating an effective About Us page.
Visit Alli's website: https://www.allibeckdesign.com/
Takeaways
- Understanding your target market is crucial for effective branding.
- Crafting a clear brand message helps differentiate your business.
- Designing brand aesthetics should align with your target market and brand message.
- Maximizing website conversions requires clear calls to action and a user-friendly design.
Chapters
00:00
Introduction and Background
01:54
Getting Started in Website and Brand Design
04:02
Tips for Choosing and Rebranding
08:25
Understanding Target Market
13:32
Crafting Your Brand Message
18:18
Designing Your Brand Aesthetics
21:05
Rebranding Process
26:11
Maximizing Website Conversions
29:47
Creating an Effective About Us Page
32:20
Balancing Calls to Action
37:41
Conclusion and Contact Information
43 episodes
Share
