show episodes
 
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast. Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners. Why waste tim ...
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Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.
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show series
 
Lexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually turned it into a successful business. Lexi discusses the challenges she faced, such as imposter syndrome and …
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In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithm…
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The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group. Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment. The conversation also covered…
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Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business o…
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In Episode 17 of the Jerry-Rig Podcast, host Jerry Suhrstedt and marketing strategist Lindsey Wigfield discuss key content marketing strategies to boost lead generation and sales. They cover the importance of branding, creating compelling and relevant content, optimizing content for SEO, effectively using social media, leveraging email marketing, a…
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In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results inst…
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In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is…
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In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business. Connect with Tara Reed (Guest): LinkedIn …
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In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while prote…
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In this episode of the "Jerry-Rigged Podcast," host Jerry Suhrstedt and guest Ian Gotts, co-founder of Elements.cloud, discuss the importance and benefits of process diagramming, particularly focusing on Universal Process Notation (UPN). Ian explains how UPN simplifies complex processes, making them easier to understand and implement compared to ot…
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Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of d…
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In this meeting, Jerry Suhrstedt and Lorraine K Lee discuss the concept of professional presence and its importance in various aspects of one's career, including job interviews and networking. They emphasize the significance of having a strong LinkedIn presence and the impact it can have on attracting recruiters. Lorraine provides tips on video pre…
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Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that involve consistentl…
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In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of crea…
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In this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing personality in marketing, strategies for reducing taxes, and balancing work and personal life as an entrep…
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David Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins Landscaping sets itself apart with its honesty, quality work and customer care. David discusses the chall…
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In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores ho…
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During the JerryRigged podcast, Jerry and his guest, Stephen Pricer discuss various topics related to business analytics, technology, marketing, and Salesforce Administrators. They engage in a lively conversation, sharing their experiences and insight around marketing automation, Salesforce Pardot, Salesforce Account Engagement, and Salesforce Sale…
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In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketi…
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Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also high…
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In this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objections. Lindsey emphasizes the need to focus on efforts that make a sale easier, rather than just measuring the…
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The Jerry-Rigged Podcast, hosted by Jerry Suhrstedt, focuses on the world of business analysis, marketing, and technology, with a particular emphasis on Salesforce jobs in this episode. His guest was Jamie Worth, a Salesforce recruiter from Oscar Recruiting, who shared her insights on the Salesforce job market and provided advice for job seekers.Ke…
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Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his approach to songwriting and the process of developing a song for radio. He also talks about the evolution of …
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During the podcast, Jerry Suhrstedt, the host, shared his personal approach to job applications, focusing on the use of a software tool called Teal. He emphasized that while Teal is a helpful tool, it is not the only factor in a successful job search. Jerry credited his numerous interviews to a strong LinkedIn profile and the targeted use of Teal f…
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In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and a…
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Jobseekers and candidates... total must watch!In this installation of the Jerry-Rigged Podcast Jerry Suhrstedt, SCA, BA hosts a LinkedIn Top Voice in the HR space, guest Melissa Grabiner discusses the dance between HR, recruiters, and jobseekers. She drops some of her most awesome secrets!!1. Introduction to Melissa Grabiner ender and her expertise…
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Kristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphasizes the significance of creating a unique brand and attracting the right clients by showcasing her person…
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In this episode of the Jerry-Rigged podcast, Jerry interviews Jeff Sample, the CEO of Clicked.com. Clicked offers a unique way for individuals to gain experience and build their resumes. They provide free pathways for people to explore, build, and launch careers in tech, with partnerships with companies like Salesforce and IBM.Book Now! ➡ FREE Disc…
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In this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicating in a non-spammy way. Tracy emphasizes the importance of personalizing invitations and creating engagin…
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In this episode, Tracy Lindley, a voice actor celebrating 10 years of business, shares her journey into the industry and how she balances her work with being a full-time mom. Tracy emphasizes the importance of authenticity in branding and the power of social media for business. She also provides valuable insights on continuous learning, making the …
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Vanessa Grant, a prominent figure in the Salesforce ecosystem, joined the Jerry-Rigged podcast to discuss the importance of business analysis in Salesforce projects and the creation of a Salesforce Business Analyst (BA) virtual community. She emphasized the need for empathy, effective communication, and teamwork as key skills for a successful BA, a…
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In this episode of the Credible Brand Podcast, host Lindsey Wigfield discusses the power of putting people in front of the camera to drive engagement and sales on social media. She emphasizes the importance of authenticity and being true to oneself and business. Lindsey provides several ideas for incorporating employees into social media content, s…
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Alli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses the process of designing brand aesthetics and shares her own experience of rebranding. She offers insights …
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In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and h…
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Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on LinkedIn to rock your business technology!Jerry spent 4 months pounding the pavement and garnered over 62 job interviews for Salesforce roles. Here's what he learned.1. Job Hunting an…
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In this episode, Lindsey Wigfield interviews Shobi Zietlow, the founder of Referral Staffing Solutions, a staffing and recruiting business. Shobi shares her unique story of growing up in a family with an entrepreneurial spirit and how she entered the staffing industry. She discusses the importance of helping job seekers find the right role and prov…
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Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on LinkedIn to rock your business technology!In this episode we talk about a Northwest home builder.Stanbrooke Custom Homes was a Tacoma based production custom home builder with a major…
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In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Noha Tarabain, a wedding event planner celebrating five years of business. They discuss Noha's journey into wedding planning, navigating the challenges of the COVID-19 pandemic, and the importance of hiring a team. Noha shares her social media strategy, particularly her…
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Looking for a new role in the Salesforce ecosystem?The Jerry-Rigged Podcast dives in to the Salesforce recruiter world with our guest today: Khero Witey from Third RepublicLinkedIn: https://www.linkedin.com/in/kherothetxrecruiter/We put Dallas based, Salesforce recruiter Khero through the paces so you can learn how to navigate the job market with r…
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In this episode, host Lindsey Wigfield discusses the advertising budget strategy in light of a recent news article about Solo Brand's CEO [link to article referenced in episode]. She analyzes the viral Snoop Dogg ad campaign [watch the ad here] and questions the decision to let go of the CEO based on its results. Lindsey emphasizes the importance o…
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In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Claudia Terrazas, an event planner celebrating the five-year anniversary of her business, Time with Terrazas. Claudia shares her journey into event planning, the importance of standing out in the industry, and how her offerings have evolved over the years. She also disc…
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😂😂😂 Come laugh and learn with JERRY-RIGGED PODCAST host Jerry Suhrstedt and special guest Jason Zeikowitz as we poke fun, crack jokes, and pull out some lessons from our ventures as Salesforce Administrators and user training coaches.Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery…
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In this episode, Gabe Durham, editor-in-chief of Boss Fight Books, shares insights on how they approach product launches for their non-fiction documentary-style books about classic video games. He discusses their use of Kickstarter, building brand identity, involving backers in decision-making, and maintaining communication with backers. Gabe also …
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I'm Jerry Suhrstedt, a seasoned entrepreneur and an expert in technology, marketing, and business analysis. Today, I share my insights on a crucial tool for business success: Customer Relationship Management (CRM) software. In this episode, we'll explore the primary categories of CRM platforms and discuss the top CRM products you should consider fo…
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In this episode, we chat with Courtney McInvale, the founder of Seaside Shadows, a business that offers ghost tours and special events in haunted history. Courtney takes us on a journey through her childhood fascination with the paranormal and love for history, which ultimately led to her founding Seaside Shadows a decade ago. We delve into how she…
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Summary In this episode, Lindsey Wigfield discusses how to celebrate a company anniversary on social media. She emphasizes the importance of creating a personalized and thought-out plan for the anniversary to build connections with the audience. Lindsey introduces the BAM strategy, which stands for Big Event, Amplification, and Metrics, and explain…
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Listen in as Jerry talks about the history of CRM and a phenomenal case study where Salesforce Sales Cloud helped a Tacoma based home builder skyrocket from zero to $12M in sales.Welcome to "Jerry-Rigged | The Business Tech, Marketing, and Analytics Podcast"—where the only thing not taken seriously is the fluff.Like and Subscribe to get real-world,…
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Well ok, it's our trailer. In episode #0, Jerry introduces Jerry Rigged. The trailer episode that kicks it all off.Jerry Rigged | The Business Tech, Marketing and Analytics Podcast.Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on Li…
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Summary In this episode, Lindsey Wigfield discusses the importance of creating a company anniversary campaign. She emphasizes the need to acknowledge accomplishments and celebrate how far a business has come. Lindsey introduces the 'Campaign in a Box,' a package that provides business owners with props and social media ideas to make their anniversa…
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We're excited to talk to two of the four co-founders of Bent Paddle Brewing Co. - Laura Mullen and Karen Tonnis. Laura and Karen, co-founders of Bent Paddle Brewing, share their journey of starting a craft beer brewery with a focus on sustainability and community engagement. They discuss the division of duties among the four co-founders and the imp…
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