Maximizing Your Advertising ROI: A Strategy for Success

The Credible Brand Podcast

In this episode, host Lindsey Wigfield discusses the advertising budget strategy in light of a recent news article about Solo Brand's CEO [link to article referenced in episode]. She analyzes the viral Snoop Dogg ad campaign [watch the ad here] and questions the decision to let go of the CEO based on its results. Lindsey emphasizes the importance of aligning advertising with business goals and determining the purpose of the campaign. She also highlights the need to identify the target audience and set an appropriate advertising budget. Lindsey provides a step-by-step process for creating effective ads and finding the right advertising opportunities.
If the marketing resource coaching program sounds like a good fit for you, please email me at [e-mail].

Takeaways

• Align advertising with business goals and determine the purpose of the campaign.
• Identify the target audience and set an appropriate advertising budget.
• Craft a clear message and call to action for the ad.
• Find advertising opportunities that align with the goals and target audience.

Chapters

00:00
Introduction and Background

01:22
Analyzing the Advertising Campaign

03:15
CEO's Departure and Misconceptions

04:38
Importance of Ad Strategy

05:32
Balancing Advertising Budget

07:19
Process for Creating Effective Ads

10:42
Finding the Right Advertising Opportunities

11:10
Conclusion and Call to Action
Resources and Links

• Click Here to Buy the Company Anniversary Campaign-in-a-Box
• Email [e-mail] to inquire about the company anniversary campaign package.
• Connect with Lindsey on LinkedIn
• Follow @LWigfieldCo on Instagram and Facebook
• Visit the website