The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer
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Manage episode 356553763 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book, Belonging to the Brand, Mark breaks past these unfounded fears to explain why community is the last great marketing strategy. Hear our conversation with Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker:
More information about Melissa Gratias and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
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- Why community is the last great marketing strategy
- Why so many people struggle with building communities
- How to establish resonance and connection with an audience
- Why purpose matters in an organization
- Where to build a meaningful community
More information about Melissa Gratias and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/markwschaefer/
- Company Website: BusinessesGrow.com
- Other Relevant Links: Belonging to the Brand (New Book)
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 episodes
MP3•Episode home
Manage episode 356553763 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book, Belonging to the Brand, Mark breaks past these unfounded fears to explain why community is the last great marketing strategy. Hear our conversation with Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker:
More information about Melissa Gratias and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
…
continue reading
- Why community is the last great marketing strategy
- Why so many people struggle with building communities
- How to establish resonance and connection with an audience
- Why purpose matters in an organization
- Where to build a meaningful community
More information about Melissa Gratias and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/markwschaefer/
- Company Website: BusinessesGrow.com
- Other Relevant Links: Belonging to the Brand (New Book)
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
272 episodes
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