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Alex Farmer, VP of Customer Success at Cognite - Building a customer advocacy program

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Manage episode 279178158 series 2463540
Content provided by Planhat & Anika Zubair and Anika Zubair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Planhat & Anika Zubair and Anika Zubair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, our host Anika Zubair chats with Alex Farmer, VP of Customer Success at Cognite, about building customer advocacy programs.

Creating strong customer advocates is something that every customer success professional strives for with their customer base. But what makes a good customer become an advocate? Is it how much of your product they use? A positive survey feedback? or them becoming a reference? Not only is it difficult to define a customer advocate but it also difficult to transform your good customers into great advocates.
Podcast enquiries: sofia@planhat.com

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 279178158 series 2463540
Content provided by Planhat & Anika Zubair and Anika Zubair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Planhat & Anika Zubair and Anika Zubair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, our host Anika Zubair chats with Alex Farmer, VP of Customer Success at Cognite, about building customer advocacy programs.

Creating strong customer advocates is something that every customer success professional strives for with their customer base. But what makes a good customer become an advocate? Is it how much of your product they use? A positive survey feedback? or them becoming a reference? Not only is it difficult to define a customer advocate but it also difficult to transform your good customers into great advocates.
Podcast enquiries: sofia@planhat.com

  continue reading

73 episodes

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