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š§ What if your consumables supplier axed the middleman and rebooted an industry chapter? Thatās Justin Wordenās game plan. Sat down with my buddy live at IPC APEX 2025 D-Code Podcast to unpack how ROCKA Solutions and his SMTA Austin Chapter hustle are shaking things up. š” Whatās Rocka Solutions? Kicked off as a global distributor for Zestron, Weller, and Indium, they flipped the script during COVID. Now theyāre manufacturing SMT stencil rolls and more inhouse with no distribution bloat. āļø Justinās Highlights: COVID Pivot Power: Raw material shortages? Rocka took control, owning their supply chain for price, quality, and availability that hits. No Markup Nonsense: Skipping 5 layers of distribution means premium consumables at what you should pay no 30% gouging from local rep to local rep to local rep to your floor. SMTA Austin Comeback: As the new (voluntold) president, Justin turned a dormant chapter into a powerhouse catering to exhibitors and attendees. Disruptiveās the word. Justinās rewriting the rules on sourcing, marketing and community one stencil roll and expo at a time
62 episodes
š§ What if your consumables supplier axed the middleman and rebooted an industry chapter? Thatās Justin Wordenās game plan. Sat down with my buddy live at IPC APEX 2025 D-Code Podcast to unpack how ROCKA Solutions and his SMTA Austin Chapter hustle are shaking things up. š” Whatās Rocka Solutions? Kicked off as a global distributor for Zestron, Weller, and Indium, they flipped the script during COVID. Now theyāre manufacturing SMT stencil rolls and more inhouse with no distribution bloat. āļø Justinās Highlights: COVID Pivot Power: Raw material shortages? Rocka took control, owning their supply chain for price, quality, and availability that hits. No Markup Nonsense: Skipping 5 layers of distribution means premium consumables at what you should pay no 30% gouging from local rep to local rep to local rep to your floor. SMTA Austin Comeback: As the new (voluntold) president, Justin turned a dormant chapter into a powerhouse catering to exhibitors and attendees. Disruptiveās the word. Justinās rewriting the rules on sourcing, marketing and community one stencil roll and expo at a time
62 episodes
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