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DTC Industry Trends, Navigating Technology Overlap, and Customer Retention with Okendo's Adena Merabi - 62
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This episode of the D2Z Podcast is presented by Gorgias, the number one Shopify customer support platform, helping brands like BrüMate and 11,000 more turn their customer support into a profit center.
In this episode, we welcome Adena Merabi, Partnerships Manager at Okendo, a leading customer reviews and marketing platform.
We kick off the conversation by discussing the biggest changes in the e-commerce landscape in 2023, including macro trends and shifts in consumer behavior. Adena shares insights into the challenges merchants face with customer acquisition and how Okendo is addressing these challenges through their product offerings.
We delve into the additional product lines that Okendo has developed to enhance customer experience, retention, and referrals, and how these solutions are evolving alongside the DTC industry. We also explore the expansion and integration of different platforms in the competitive market and the importance of quality tech offerings over tech bundling.
Finally, we dive into the role of agencies in the DTC marketplace and how they contribute to the success of e-commerce brands. Adena shares her perspectives on the unique value agencies bring to the table and the symbiotic relationship between agencies and brands.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Adena Merabi at https://www.linkedin.com/in/adena-merabi/ and Okendo at https://www.okendo.io/.
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