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Lifestyle Marketing and Shaping the Future of Ecommerce With Cody Griffin - 67
Manage episode 371703356 series 3397496
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Tune in to my conversation with the former VP of Marketing at Dr Squatch and current head of revenue at Repeat, Cody Griffin. Cody shares his journey from management consulting to navigating the marketing world of smaller businesses. We cover everything from transforming one-time buyers into lifetime customers to developing a seamless customer experience across platforms.
Cody offers his rich insights on the growth and challenges in the industry, including the saturation of the Shopify ecosystem and the fierce rivalry between Klaviyo and HubSpot. We discuss the art of extracting value from specialized products amidst resource limitations. Cody also delves into the shifting landscape of ecommerce and understanding current trends and hurdles.
Also, we talk about aligning incentives with brands, streamlining post-purchase flows, and the role of partnerships in a brand's success, efficient collaboration to improve the ecosystem, minimizing outbound marketing, and leveraging referrals.
Find Brandon Amoroso at https://www.linkedin.com/in/brandonamoroso/ and https://brandonamoroso.com/.
Find Cody Griffin at https://www.linkedin.com/in/codyevangriffin/ and https://getrepeat.io/.
Cody offers his rich insights on the growth and challenges in the industry, including the saturation of the Shopify ecosystem and the fierce rivalry between Klaviyo and HubSpot. We discuss the art of extracting value from specialized products amidst resource limitations. Cody also delves into the shifting landscape of ecommerce and understanding current trends and hurdles.
Also, we talk about aligning incentives with brands, streamlining post-purchase flows, and the role of partnerships in a brand's success, efficient collaboration to improve the ecosystem, minimizing outbound marketing, and leveraging referrals.
Find Brandon Amoroso at https://www.linkedin.com/in/brandonamoroso/ and https://brandonamoroso.com/.
Find Cody Griffin at https://www.linkedin.com/in/codyevangriffin/ and https://getrepeat.io/.
Chapters
1. Lifestyle Marketing and Shaping the Future of Ecommerce With Cody Griffin - 67 (00:00:00)
2. Building Business With Gen Z Perspective (00:00:07)
3. E-Commerce Expansion and App Overload (00:14:19)
4. Incentives and Partnerships for Brand Success (00:22:42)
5. Headless Commerce and Technology Partnerships (00:31:58)
112 episodes
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