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Direct Mail and E-Commerce: Insights from Postpilot's Co-founder, Michael Epstein - 71
Manage episode 374481683 series 3397496
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Today I'm with co-founder of Postpilot, Michael Epstein and we unpack his journey from revamping an e-commerce brand to transforming direct mail for the new era. Michael reveals insider secrets on the role of Postpilot in making direct mail more efficient, automated, and user-friendly, and how it has changed the game for digitally native brands.
Michael shares insights on these two technologies that are helping to convert potential customers and the nitty-gritty of lookalike modeling. We also peek into the future of Postpilot, discussing Klaviyo integrations, potential Shopify admin blocks, and the exciting plans Michael has for the second half of the year.
I also pick his brain on data security, the importance of understanding customer pain points, and building an effective SaaS team. Plus, he lets us in on his experience in transitioning from the SaaS and agency world to the brand side, and the successful retention programs for D2C brands.
Chapters
1. Direct Mail and E-Commerce: Insights from Postpilot's Co-founder, Michael Epstein - 71 (00:00:00)
2. Building Businesses From a Gen Z Perspective (00:00:07)
3. Targeting Strategies and Data Accuracy (00:12:46)
4. Prioritizing Integrations and Future Plans (00:20:06)
5. Managed Services and Scaling Post Pilot (00:28:00)
6. Understanding Customer Pain Points and Building a Strong SaaS Team (00:35:41)
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