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5 Keys to Unlocking a Successful ABM Program from Engagio’s Co-Founder
Manage episode 312486317 series 3236730
Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world.
Your game plan has to be much more agile and adaptable to lock down the accounts that matter.
CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing.
In this episode, we explore:
- The role of the modern marketer
- Metrics and KPIs for ABM
- ABM mistakes to avoid
- ABM must-dos
We hope you loved this blog post based on our Data-Driven Marketer podcast where we interviewed Jon Miller.
Check us out on Apple Podcasts, or at this link.
23 episodes
Manage episode 312486317 series 3236730
Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world.
Your game plan has to be much more agile and adaptable to lock down the accounts that matter.
CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing.
In this episode, we explore:
- The role of the modern marketer
- Metrics and KPIs for ABM
- ABM mistakes to avoid
- ABM must-dos
We hope you loved this blog post based on our Data-Driven Marketer podcast where we interviewed Jon Miller.
Check us out on Apple Podcasts, or at this link.
23 episodes
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