Best Allen Pogorzelski Podcasts (2024)

1
Welcome to the Chatty World of Intelligent Virtual Assistants w/ Amanda DePaul 26:22

3+ y ago26:22

26:22

The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot. In this episode, I interview Amanda DePaul, Sr. Director of Demand Generation & Integrated Marketing at Conversica, all about: Why you need an intelligent virtual assistant H…

1
Media Monitoring: What to Measure in 2021w/ Julien Cerutti 17:25

3+ y ago17:25

17:25

Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house. Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more. In this episo…

1
High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg 26:08

3+ y ago26:08

26:08

Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens. How do we keep people engaged online when they’re doing everything they can to cut back on screen time? Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Oper…

1
Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami 28:36

4y ago28:36

28:36

2007 was a big year! It’s the year Apple introduced the iPhone to the world. It is also the year that InMobi was founded. Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief. Today, they are a global organization with 19 offices around the world. Supriya Goswami, VP…

1
Theoretical Physics and Your Buying Groups w/ Kerry Cunningham 28:02

4y ago28:02

28:02

Who’s visiting your website? You might think you’ve got a grasp on the prospects that are visiting. The ones that are showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right? Not necessarily. Most of us don’t know what w…

1
Digital Marketing and ABM During COVID-19 w/ Janet Polyakov 27:02

4y ago27:02

27:02

We are truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: “How do we do ABM in the middle of a pandemic?” It’s a valid question, really. This pandemic is forcing everybody to re…

1
Leveraging AI to Revive Your CRM Platform w/ Amit Pande 26:55

4+ y ago26:55

26:55

Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to say AI isn’t amazing technology — it defi…

1
How AI and Big Data Help Marketers Get Ahead w/ Latane Conant 32:42

4+ y ago32:42

32:42

Only 13% of marketing and sellers have any confidence in their data. Ouch. The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “che…

1
Sales Engagement Platforms: Better Experiments Mean Better Data w/ Max Altschuler 26:27

4+ y ago26:27

26:27

We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. And the ones that do, give positive responses, negative responses, or straight up object to something in your email. Which group do you follow up with first? On this episode of The Data-Driven Marketer, Max Altschuler sh…

1
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers w/ Tyler Lessard 16:51

4+ y ago16:51

16:51

Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market. Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase. On this episode of the Data-Driven Market…

1
4 Strategies to Ensure Data-Driven Thought Leadership w/ David Thompson 24:14

4+ y ago24:14

24:14

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. And we asked the guy who knows…

1
3 Keys to a Product-Led Go-to-Market Strategy w/ Jake Sorofman 15:03

4+ y ago15:03

15:03

Pendo had a fairly simple go-to-marketing plan: build an incredible tool for product teams, focus your content on product teams, and continue to create community around product teams. At first, VCs doubted the approach, touting that “product teams didn’t have discretionary budget.” But Pendo stayed the course. Now, $206MM in funding later, with 1,6…

1
How Zycus Gets 7x ROI on Their Digital Marketing w/ Ashish Agrawal 12:46

4+ y ago12:46

12:46

Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time. Ashish attributes this growth to, well, their attribution model. This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t. In this episode, we explore: Why Linked…

1
5 Keys to Unlocking a Successful ABM Program from Engagio’s Co-Founder 27:36

5y ago27:36

27:36

Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world. Your game plan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing. In this episode, we explore: The role…

1
Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies 18:58

5y ago18:58

18:58

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue came from San Francisco and New York, he knew that big cities required more of their attention. They de…

1
The ‘Data Whisperer’ Has Advice on Convincing Execs to Care More About Data Quality 23:38

5y ago23:38

23:38

It’s not always easy getting the attention of the higher-ups, especially when it comes to data. Data quality allows your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the “Data Whisperer” himself, …

1
5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated w/ Sid Mistry 24:44

5y ago24:44

24:44

Some use it to track elephant migration patterns. Others to put out wildfires in Northern California. I’m talking about how clients use Figure Eight’s machine learning training data. Their clients — and their use cases — are vastly different. Plus, the buyer personas the company is targeting have changed a lot over the past few years. All of this a…

1
Marketing Automation: Getting ROI Faster w/ Josh Hill 25:53

5y ago25:53

25:53

Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work. Naturally, the most actionable advice comes from a third party. In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation…

1
Unleash Your Sales Team with Chat Bots w/ Brian Kotlyar 21:09

5y ago21:09

21:09

Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You …

1
Aligning Sales and Marketing for Maximum Success w/ Adam Goyette 30:51

5+ y ago30:51

30:51

Marketing’s sole purpose is to help drive more sales. They should always be in perfect alignment to each other. You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mast…

1
Breaking Down the Data Silos w/ John Donlon 25:15

5+ y ago25:15

25:15

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketi…

1
Social Selling Techniques That Only Humans Can Do w/ Jill Rowley 34:32

5+ y ago34:32

34:32

Jill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. For social selling, Rowley recommends that you Google a prospect to absorb any: Videos they have appeared in Podcasts Q&As Fireside chats Quotes in articles Online groups they belong to…

1
Why You Should Listen to The Data-Driven Marketer 5:44

5+ y ago5:44

5:44

Some data nerds are throwing a podcast, and you’re invited! I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies. I’m launching a podcast called The Data-Driven Marketer. You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizati…

Podcasts Worth a Listen

Allen Pogorzelski Podcasts

Podcasts Worth a Listen

1
The Data-Driven Marketer

Openprise

1
Welcome to the Chatty World of Intelligent Virtual Assistants w/ Amanda DePaul 26:22

1
Media Monitoring: What to Measure in 2021w/ Julien Cerutti 17:25

1
High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg 26:08

1
Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami 28:36

1
Theoretical Physics and Your Buying Groups w/ Kerry Cunningham 28:02

1
Digital Marketing and ABM During COVID-19 w/ Janet Polyakov 27:02

1
Leveraging AI to Revive Your CRM Platform w/ Amit Pande 26:55

1
How AI and Big Data Help Marketers Get Ahead w/ Latane Conant 32:42

1
Sales Engagement Platforms: Better Experiments Mean Better Data w/ Max Altschuler 26:27

1
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers w/ Tyler Lessard 16:51

1
4 Strategies to Ensure Data-Driven Thought Leadership w/ David Thompson 24:14

1
3 Keys to a Product-Led Go-to-Market Strategy w/ Jake Sorofman 15:03

1
How Zycus Gets 7x ROI on Their Digital Marketing w/ Ashish Agrawal 12:46

1
5 Keys to Unlocking a Successful ABM Program from Engagio’s Co-Founder 27:36

1
Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies 18:58

1
The ‘Data Whisperer’ Has Advice on Convincing Execs to Care More About Data Quality 23:38

1
5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated w/ Sid Mistry 24:44

1
Marketing Automation: Getting ROI Faster w/ Josh Hill 25:53

1
Unleash Your Sales Team with Chat Bots w/ Brian Kotlyar 21:09

1
Aligning Sales and Marketing for Maximum Success w/ Adam Goyette 30:51

1
Breaking Down the Data Silos w/ John Donlon 25:15

1
Social Selling Techniques That Only Humans Can Do w/ Jill Rowley 34:32

1
Why You Should Listen to The Data-Driven Marketer 5:44

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