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Theoretical Physics and Your Buying Groups w/ Kerry Cunningham
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Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Who’s visiting your website?
You might think you’ve got a grasp on the prospects that are visiting.
The ones that are showing interest in you.
And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right?
Not necessarily.
Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means.
Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer.
He helps shed light on:
- Why buying groups are so often overlooked
- What you can be doing to make the best use of your anonymous traffic
- What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.
23 episodes
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Manage episode 312486308 series 3236730
Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Who’s visiting your website?
You might think you’ve got a grasp on the prospects that are visiting.
The ones that are showing interest in you.
And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right?
Not necessarily.
Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means.
Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer.
He helps shed light on:
- Why buying groups are so often overlooked
- What you can be doing to make the best use of your anonymous traffic
- What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.
23 episodes
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Similar to The Data-Driven Marketer
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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