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Digital Marketing and ABM During COVID-19 w/ Janet Polyakov
Manage episode 312486309 series 3236730
We are truly in the middle of a once-in-a-lifetime set of circumstances.
With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question:
“How do we do ABM in the middle of a pandemic?”
It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business.
On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about:
- ABM at Terminus and what sets it apart
- The Ideal Customer Profile, and why it should be at the top of your list of priorities
- What you can be doing in this new economy to keep your ABM relevant.
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.
23 episodes
Manage episode 312486309 series 3236730
We are truly in the middle of a once-in-a-lifetime set of circumstances.
With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question:
“How do we do ABM in the middle of a pandemic?”
It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business.
On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about:
- ABM at Terminus and what sets it apart
- The Ideal Customer Profile, and why it should be at the top of your list of priorities
- What you can be doing in this new economy to keep your ABM relevant.
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.
23 episodes
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