Digital Marketing and ABM During COVID-19 w/ Janet Polyakov

The Data-Driven Marketer

We are truly in the middle of a once-in-a-lifetime set of circumstances.

With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question:

“How do we do ABM in the middle of a pandemic?”

It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business.

On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about:

• ABM at Terminus and what sets it apart
• The Ideal Customer Profile, and why it should be at the top of your list of priorities
• What you can be doing in this new economy to keep your ABM relevant.

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.