Leveraging AI to Revive Your CRM Platform w/ Amit Pande

The Data-Driven Marketer

Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions.

If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings.

AI is just the tool you use to get there.

That’s not to say AI isn’t amazing technology — it definitely is. But to successfully leverage AI, it can’t be seen as the end-goal, itself.

One person who knows just how powerful a tool AI can be is my guest today, Amit Pande, VP of Marketing and Strategy at Aviso.

Aviso provides an AI-powered solution for sales and revenue teams that integrates with CRM, email and other third-party repositories to drive predictive forecasts and deal execution.

It’s a great example of AI working under the hood to provide a solution.

And nobody likes to talk about one of the areas it’s working to solve: the “dirty” (not-so-) secret with CRM platforms.

In this episode, Amit goes over:

• Why CRM platforms are great, but they can be even better
• How gentle nudges become a powerful solution
• Why automation matters

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.