The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Media Monitoring: What to Measure in 2021w/ Julien Cerutti
Manage episode 312486305 series 3236730
Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house.
Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more.
In this episode, I interview Julien Cerutti, Global Senior Director, Meltwater Enterprise, about all things media monitoring.
What we talked about:
- Media intelligence transformation
- What to measure in media monitoring
- Building out your 2021 dashboards
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.
23 episodes
Share
Manage episode 312486305 series 3236730
Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house.
Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more.
In this episode, I interview Julien Cerutti, Global Senior Director, Meltwater Enterprise, about all things media monitoring.
What we talked about:
- Media intelligence transformation
- What to measure in media monitoring
- Building out your 2021 dashboards
For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.
23 episodes
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Similar to The Data-Driven Marketer
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
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…
continue reading
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