High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg

The Data-Driven Marketer

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3+ y ago 26:08

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Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.

How do we keep people engaged online when they’re doing everything they can to cut back on screen time?

Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.

What we talked about:

Addressing the digital event slump
Two direct mail problems and solutions
Gathering pieces of the attribution puzzle
Sales and marketing alignment

For more interviews from the Data-Driven Marketer podcast, check us out on The Data-Driven Marketer, or on Apple Podcasts or at this link.

23 episodes

#Business #Marketing #Allen Pogorzelski #Campaignattribution #Datamanagementbestpractices #Marketingautomationbestpractices #Salesandmarketingalignment