The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers w/ Tyler Lessard

The Data-Driven Marketer

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4+ y ago 16:51

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Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market.

Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase.

On this episode of the Data-Driven Marketer podcast, we invited Tyler Lessard, the VP of Marketing at Vidyard, to tell us how he’s helped create and dominate the video tech space for marketing and sales teams.

What we talked about:

Buyers now go through 80 - 90% of the buying journey themselves
Having a strong content marketing strategy
Doubling-down on key partnerships
Vidyard’s 3 attribution models
Reaching modern buyers and leading the conversation

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or on our website.

23 episodes

#Business #Marketing #Allen Pogorzelski #Campaignattribution #Datamanagementbestpractices #Marketingautomationbestpractices #Salesandmarketingalignment