5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated w/ Sid Mistry

The Data-Driven Marketer

Content provided by Allen Pogorzelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen Pogorzelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5y ago 24:44

MP3•Episode home

Some use it to track elephant migration patterns. Others to put out wildfires in Northern California.

I’m talking about how clients use Figure Eight’s machine learning training data.

Their clients — and their use cases — are vastly different. Plus, the buyer personas the company is targeting have changed a lot over the past few years.

All of this adds complexity for Sid Mistry, VP of Marketing at Figure Eight, and his team.

Yet they’re still successful.

How do they do it?

That’s what we’re talking about on this episode of the The Data-Driven Marketer. Sid shared five tactics his team is using to increase the success of their marketing programs, even when things get complicated.

23 episodes

#Business #Marketing #Allen Pogorzelski #Campaignattribution #Datamanagementbestpractices #Marketingautomationbestpractices #Salesandmarketingalignment