The Art of Reinventing and Selling Businesses with Tracy Gunn

The Dead Pixels Society podcast

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Ever imagined an escape route from your own business? In this episode of the Dead Pixels Society podcast, guest Tracy Gunn of Get Exitable has not only dreamed it, but she also lived it. Gunn was at a point where she was juggling multiple businesses, feeling trapped, and desperately wanting out. And no, her way out was not just shutting down; she reinvented her businesses and made them so appealing that they attracted potential buyers. Listen to Gunn's journey from business revamp to its successful sale.
But, as we all know, selling a business is not easy. It requires strategic planning, organizational skills, and a whole lot of creativity. Gunn shares her insights on how she shifted her focus on building her assets, and her healing process from the hassles of running multiple businesses. She emphasizes the importance of maintaining a positive outlook about your business to potential buyers, even if it feels like the biggest headache in your life.
We also explore the often overlooked aspects of selling a business - what do the buyers really look for? Are there any underappreciated factors that can make a business more appealing? Gunn shares her thoughts on these questions and more, including possible alternatives to selling, like mentoring a successor or taking a year off to enjoy the business before passing the baton.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Chapters

1. The Art of Reinventing and Selling Businesses with Tracy Gunn (00:00:00)

2. Fixing a Business for Sale (00:00:02)

3. Transitioning and Selling a Business (00:09:40)

4. Navigating Business Transitions and Exit Strategies (00:13:18)

5. Factors Buyers Consider When Evaluating Businesses (00:17:59)