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The Prospect Evaluation Process, New Ways of Looking at a Fundamental Step in Fundraising
Manage episode 432613197 series 3553375
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Larry Raff is President of Copley Raff Inc., a global consultancy to nonprofits in support of fundraising and management, and he's the Principal and creator of Abacus Major Donor Ask Calculator LLC. In his conversation with Convergent Principal Tom Ralser, Raff shares how to leverage objective donor giving, behavioral, and relationship data specific to your organization to determine pledge asks and goals. Raff and Ralser also discuss tried and true strategies and language for making asks and closing more gifts at higher amounts.
Guest Bio
Larry Raff, President of Copley Raff Inc., a global consultancy to nonprofits in support of fundraising and management, has a 40-year career in advancement. He is the Principal and creator of Abacus Major Donor Ask Calculator LLC and is of-counsel to Rising Tide Direct. Since 2011, he has authored the GivingTake blog with an international following. He co-created the Master Gift OfficerTM four-day immersion event and approach to training gift officers.
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