006: Mentorship, Media Buying, and Motivation with Cory Henke

The Digital Marketing Mentor

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Cory Henke’s path to his current stop, leading his media buying and analytics agency, is anything but a straight line. From convincing his college basketball coach to let him walk on as a novice to being taken into investor meetings by his last boss and CEO, Cory’s learned a lot of things by being unafraid to ask questions, take risks, and be the best at whatever role is needed, especially if that role is ‘Dad.’
Episode Highlights

• [1:27] Cory shares how being an unlikely member of the basketball team at California Lutheran University taught him how to mold yourself to the a role and the importance of experience.
• [6:38] A mentor is someone willing to tell you the truth. They don't need anything from you, and are willing to spend the time to help mold you.
• [7:28] Cory's first mentor and boss, Cat, was ruthless, but helped instill a sense of urgency and the importance of being a team member.
• [13:19] Cory shares how he found himself loving the combination of disruption and innovation that digital marketing brings when working with a particular client - Mormon.org.
• [18:05] A position at Molio brought Cory to Utah and spurred the launch of his own agency.
• [23:55] Now, Cory is the mentor, and focuses on doing it all with transparency and love, allowing his employees the space and freedom to grow.
• [29:00] Cory shares his keys to mentoring success
• [30:00] Learn why Cory lists the role of 'Dad' first in his LinkedIn bio.
• [32:29] Cory's favorite element of digital marketing is data - he believes it's the gold to success in this field, and wants to be the best at mining it.
• [34:40] Why does YouTube hold such a place of focus for Cory?
• [38:32] Beginning in 2020 and into 2021, scaling a business required a talented media buyer. In the last year, successful scaling has come from those focusing on product innovation.
• [44:54] Cory shares is top 3 tips for getting into media buying
• [47:31] Cory shares why Variable Media's website uses Notion

Episode Links

• California Lutheran University
• YouTube Channels
  • Paid Media Pros
  • Lex Fridman
  • Andrew Huberman
• Cory Henke
  • Variable Media
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Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.