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007: Rebounds in Basketball and Business with Marketing Refresh's Terri Hoffman
Manage episode 356728823 series 3436548
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Terri Hoffman is the CEO of Marketing Refresh, a digital agency that specializes in the construction and industrial industries. Follow along and learn about the many ways basketball, leadership, construction, and data audits have all come together to bring Terri through her career in digital marketing today!
Episode Highlights
- [1:22] Being a member and captain of her college basketball team taught Terri about teamwork and accountability, skills she now uses daily when running her own agency.
- [6:50] To Terri, mentorship is about someone with more knowledge and experience, which you can go to for advice and counseling. They need to be someone with whom you can feel vulnerable and can be transparent without the worry of feeling judged.
- [8:27] Terri shares how her mentors helped her embody her leadership style, and how “rough and tough” doesn't really work in today’s business world.
- [15:26] Terri shares about an early mistake in her career with her first clients and how she rebounded.
- [20:47] Now, Terri mentors each of her employees. She has weekly one-on-one coaching calls where they discuss practical work matters and where they feel challenged and need extra support.
- [25:23] Terri shares why she loves small business consulting.
- [29:39] Ready. Aim. Aim. Aim. Aim. Aim. Aim. Fire.
- [32:35] How Terri helps clients used to 'traditional' marketing adapt to and learn the online world.
Episode Links
Follow The Digital Marketing Mentor:
- Website and Blog: thedmmentor.com
- Instagram: @thedmmentor
- Linkedin: @thedmmentor
- YouTube: @thedmmentor
Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:
- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
- ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
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