010: Music, Mentorship, and Making Content with Glenn Taylor of Skybound Coaching

The Digital Marketing Mentor

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Dive into the world of music and professional coaching with Glenn Taylor. Learn how he went from being CMO of the Houston Symphony to coaching individuals and teams on how to be great leaders and foster a culture of feedback. You’ll also hear how impactful and fun organic content creation has been for Glenn and Skybound Coaching, not to mention the many mentors that guided Glenn on his journey.
Episode Highlights

• [1:32] Glenn came to the world of mentorship and marketing via music. He got his degree in music business and then, after some years of work there, became the CMO of the Houston Symphony. He then transitioned to his own coaching business, though the path was not straight and simple and required he take some risks.
• [12:23] To Glenn, the definitions of coach and mentor are distinct, though the lines will be blurred at times as a mentor needs to don his coaching hat and vice versa. A coach is meant to guide you and, rather than giving you the answers, help draw them out of you. A mentor is more advice-based and shares their experiences and strategies that have worked for them over the years.
• [15:00] Glenn’s mentors over the years have been many. First was Susan Lieberman, a professor of a leadership course. Then, Matthew VanBesien, the GM, and CEO of the Houston Symphony, taught him a lot about trust and risk. Pat Flynn, whom Glenn has never met, has inspired him as a master content creator. And finally, Chris Kenny, hired initially as a sales coach by Glenn became a mentor and friend.
• [29:45] Constructive criticism can be difficult for many, and Glenn notes how important it is to develop a mindset of welcoming feedback. He helps to create cultures of feedback with his clients and highlights the terminology of “developmental” or “improvement-based feedback” might be easier to digest.
• [35:55] Glenn has bought into the strategy of organic content creation since the inception of his business. He began writing and enjoying the creation of all forms of content when he first launched his website. It has resulted in an amazing website with a vast library of content showcasing his knowledge and expertise.

Episode Links

• Glenn Taylor
  • GoSkybound.com
  • Social Media
    • Instagram
    • Twitter
    • Facebook
  • Skybound leadership podcast
  • Skybound Coaching on Youtube

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.