011: The Transition from Agency Owner to Next Generation Leader: A Journey of Mentorship with Allie Danziger

The Digital Marketing Mentor

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Allie Danziger joins Danny on the Digital Marketing Mentor to discuss her many mentors, such as her parents, her first boss, and some of her many employees. She also discusses how she transitioned from running one of Texas' most successful pr and social media agencies to training and teaching young professionals the tricks to being effective in the workplace. Be sure to listen in to hear her fantastic book recommendations as well!
Episode Highlights

• [5:41] To Allie Danziger, a mentor can be anyone higher or lower than you in a company, regardless of experience or age. A mentor is someone who can and will spend time on the relationship and be transparent. They should also know something you don’t know that you would like to know, and they can’t be focused on their own ego.
• [8:00] Over the years, Allie’s mentors have been her parents, a boss, friends, and employees. She’s learned many different life and career skills from all of them. It is essential to her that you have an open mind and growth mindset so you can take in and learn from those around you.
• [27:50] After many years running Integrate, a digital marketing and PR agency, Allie now runs Ampersand. Ampersand trains young professionals and those new to the professional landscape with all of the “behind-the-scenes” knowledge about being effective in a workplace. They also help managers better retain their talent by sharing information and data on the interns they hire from her so they can better manage and encourage them.

Episode Links

• Allie Danziger
  • LinkedIn
  • Ampersand
• Books
  • Rocket Fuel by Gino Wickman, Mark C. Winters
  • The Artist’s Way by Julia Cameron
  • Workquake by Steve Cadigan
  • The Happiness Project by Gretchen Rubin
• University of Texas - Public Relations Program

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.