035: Pirouetting Her Way to Tech Founder with Mentorly’s Ashley Werhun

The Digital Marketing Mentor

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Ashley Werhun is the co-founder of Mentorly. Her first career was as a professional dancer. Today, we discuss how she learned how important mentorship was through her performing career and how she used those lessons to build Mentorly. We also discuss some of the most important traits a mentor should have and more!
Episode Highlights:

• Ashley Werhun is the co-founder of Mentorly, an enterprise software solution to help promote, manage, and optimize inter-company mentorship systems. She felt drawn to create mentorly after a long, successful career as a professional dancer. Through touring the world with performance companies, she met many people from many backgrounds and cultures and learned life lessons from all of them. She’s now turned those lessons into Mentorly in the hopes that everyone can have the same support she had.
• Startup companies are hard, and they seem impossible. They take nothing and turn it into something they use to help their customers. Mentorly had its struggles but found its way with the help of angel investors who have helped not only with business funding but also by mentoring, guiding, and helping Ashley and the Mentorly team along the way.

Episode Links:

• Mentorly
• Black Business and Professionals Association (BPPA)
• Ashley’s LinkedIn

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• Website and Blog: thedmmentor.com
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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapters

1. 035: Pirouetting Her Way to Tech Founder with Mentorly’s Ashley Werhun (00:00:00)

2. Mentorship and Structured Mentoring in Digital Marketing (00:00:05)

3. Role of a Mentor (00:07:52)

4. The Importance of Mentors in Life (00:16:54)

5. Creating Mentorly (00:22:13)

6. Creating Mentorley (00:28:09)

7. Team Connectivity and Empathy's Importance (00:32:44)

8. Metrics, Representation, and Professional Networks (00:37:40)

9. Digital Marketing Mentor Episode Nuggets (00:46:40)