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Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

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Manage episode 444683900 series 2427536
Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease!

In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world.

We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts.

--

Show notes: https://targetinternet.com/resources/inbound-recap-and-latest-digital-marketing-trends-part-two

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

  continue reading

211 episodes

Artwork
iconShare
 
Manage episode 444683900 series 2427536
Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease!

In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world.

We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts.

--

Show notes: https://targetinternet.com/resources/inbound-recap-and-latest-digital-marketing-trends-part-two

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

  continue reading

211 episodes

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