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Ep. 41 - The Digital Leap from Leather Goods to Leading Reviews - with Wholescale's CEO
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Have you ever wondered what it takes to pivot from a traditional family business into a cutting-edge digital platform? David Rapps, CEO of Wholescale, joins Andy Wilson all the way from Montreal to share his extraordinary journey from the legal field to reshaping the retail industry. Captivating tales of Coligo International’s transformation from leather goods to a top Walmart supplier, and the birth of Wholescale—a dynamic solution to optimizing retail ratings and reviews—await you in our latest conversation.
David’s insight is a goldmine for suppliers, brands, and agencies aiming to flourish in the competitive terrain of customer trust and product reputation. Brace yourselves as David and Andy plunge into the heart of driving sales with genuine customer reviews and dissect the strategies that keep trust, authenticity, and independence at the forefront of the consumer experience. The discussion illuminates how these principles are paramount in a world where customer voice shapes the future of retail decisions. They also celebrate Wholesale's new syndication partnership with Walmart and the monumental difference it makes for suppliers navigating the review landscape. This episode is not just a success story—it's an arsenal of strategies for anyone ready to take their retail presence to unprecedented heights. Plus, a unique point of view as David recounts watching travel grind to a halt during the pandemic... and realizing what that could mean for his family's luggage business.
FROM DBB: We're thrilled to bring retail guru Scott Benedict into an expanded role with Doing Business in Bentonville. Keep an eye out for more of the Digital Front Door series, as well as additional insights from Scott, debuting soon!
Chapters
1. Ep. 41 - The Digital Leap from Leather Goods to Leading Reviews - with Wholescale's CEO (00:00:00)
2. Family Business and Wholescale Methodology (00:00:06)
3. Driving Sales Through Authentic Reviews (00:11:42)
4. Syndication Partnership With Walmart (00:20:16)
49 episodes
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