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Navigating the Future of Direct-to-Consumer Wine Sales with Jeffrey Meisel - 015

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Manage episode 424858407 series 3501412
Content provided by Brandon Amoroso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Amoroso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.
Here's what you'll learn:

  • Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
  • How customer data platforms enhance personalized marketing and customer retention.
  • The balance of online presence and physical customer engagement in the alcohol industry.
  • Strategies for navigating regulatory challenges in the digital marketing of alcohol.


Topic timestamps
๐ŸŽค Introduction and Jeff's Background (00:00:27)
๐Ÿท Jeff's Transition to the Alcohol Industry (00:02:10)
๐ŸŒ Challenges and Strategies in Online Alcohol Sales (00:05:11)
๐Ÿ›’ Adoption of Direct-to-Consumer Models (00:07:03)
๐Ÿ’ป Integrating Technology and Customer Data (00:10:07)
๐Ÿšง Overcoming E-commerce Hurdles in Alcohol Sales (00:12:03)
๐Ÿค Building Effective Customer Relationships and Marketing Strategies (00:14:20)
๐Ÿ“ˆ Discussion on Business Strategy and Innovation (00:16:32)
๐Ÿ”ฎ Exploring the Future of Direct-to-Consumer in the Alcohol Industry (00:18:23)
๐Ÿ“Š The Importance of Data and Consumer Insights (00:19:26)
๐ŸŽฏ Strategies for Customer Retention and Acquisition (00:20:44)
๐Ÿ”— Integration Challenges with New Winery Acquisitions (00:24:18)
๐Ÿ”š Closing Thoughts and Where to Connect with Jeff Meisel (00:37:16
Jeff Meisel
LinkedIn - https://www.linkedin.com/in/jeffreymeisel/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 424858407 series 3501412
Content provided by Brandon Amoroso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Amoroso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.
Here's what you'll learn:

  • Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
  • How customer data platforms enhance personalized marketing and customer retention.
  • The balance of online presence and physical customer engagement in the alcohol industry.
  • Strategies for navigating regulatory challenges in the digital marketing of alcohol.


Topic timestamps
๐ŸŽค Introduction and Jeff's Background (00:00:27)
๐Ÿท Jeff's Transition to the Alcohol Industry (00:02:10)
๐ŸŒ Challenges and Strategies in Online Alcohol Sales (00:05:11)
๐Ÿ›’ Adoption of Direct-to-Consumer Models (00:07:03)
๐Ÿ’ป Integrating Technology and Customer Data (00:10:07)
๐Ÿšง Overcoming E-commerce Hurdles in Alcohol Sales (00:12:03)
๐Ÿค Building Effective Customer Relationships and Marketing Strategies (00:14:20)
๐Ÿ“ˆ Discussion on Business Strategy and Innovation (00:16:32)
๐Ÿ”ฎ Exploring the Future of Direct-to-Consumer in the Alcohol Industry (00:18:23)
๐Ÿ“Š The Importance of Data and Consumer Insights (00:19:26)
๐ŸŽฏ Strategies for Customer Retention and Acquisition (00:20:44)
๐Ÿ”— Integration Challenges with New Winery Acquisitions (00:24:18)
๐Ÿ”š Closing Thoughts and Where to Connect with Jeff Meisel (00:37:16
Jeff Meisel
LinkedIn - https://www.linkedin.com/in/jeffreymeisel/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

  continue reading

16 episodes

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