How This Brand is Empowering Lives Through Athleisure

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4M ago 50:22

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In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand.

Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure.

Here’s a glimpse of what you’ll learn:

Current struggles faced by brands
Ongoing impact of 2023 manufacturing issues into 2024
Challenges with customer acquisition and attribution
Corporate gifting: big companies purchasing products
Successful retention strategies and loyalty program
Storytelling challenges for Aruna Project
Key metrics and their evolution as the company grew
Focus areas within the company
Leveraging both short and long-form content in marketing strategies
Future plans for Aruna Project

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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