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Insights Unlocked
1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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LikedEpisode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Earth Wants YOU!
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Content provided by Reverend Billy & The Stop Shopping Choir and The Church of Stop Shopping. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reverend Billy & The Stop Shopping Choir and The Church of Stop Shopping or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reverend Billy and the Stop Shopping Choir is a New York City based radical performance community. We are wild anti-consumerist gospel shouters and Earth loving urban activists. The Earth Wants YOU! is their podcast hosted by Reverend Billy and Savitri D. Earthalujah! contact: revbilly@revbilly.com
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Content provided by Reverend Billy & The Stop Shopping Choir and The Church of Stop Shopping. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reverend Billy & The Stop Shopping Choir and The Church of Stop Shopping or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Reverend Billy and the Stop Shopping Choir is a New York City based radical performance community. We are wild anti-consumerist gospel shouters and Earth loving urban activists. The Earth Wants YOU! is their podcast hosted by Reverend Billy and Savitri D. Earthalujah! contact: revbilly@revbilly.com
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Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
T
The Earth Wants YOU!
Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
Songs from Earthchxrch, 36 Loisaida Ave, NYC
These are songs from the covid years, created by for and with the Stop Shopping Choir all over New York City
These are songs from the covid years, created by for and with the Stop Shopping Choir all over New York City
These are songs from the covid years, created by for and with the Stop Shopping Choir all over New York City
These are songs from the covid years, created by for and with the Stop Shopping Choir all over New York City
These are songs from the covid years, created by for and with the Stop Shopping Choir all over New York City
These are songs from the covid years, created by for and with the Stop Shopping Choir all over New York City
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Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Before his passing in 2023, Dori Monson was a hard-hitting, side-splitting and (occasionally) gut-wrenching government watchdog. A Dori Monson Show feature had been honored with two national Edward R. Murrow awards. Dori was also a finalist for the National Association of Broadcasters Marconi Award’s Radio Large Market Host of the Year.
…
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