How Busara Center's unintuitive behavioural insights bring clarity to the complex, with Chaning Jang

The East Africa Business Podcast: African Start ups | Investing | Entrepreneurship | Interviews

A lot of the interviews on The East Africa Business Podcast have been related to individual companies telling their stories, and the lessons they’ve learned.

In this episode, you’ll no doubt come away with a lot of insight, though the dynamic is slightly different.

I’m speaking with Chaning, who is the co-founder of the Busara Center, a behavioural economics lab based in East Africa.

Their roots are in academia, though they have now branched out to applying the insights they generate to other organisations. We also have an interesting conversation around grants, and how Busara will typically work with clients to write grant applications to unlock funding.

In this episode Chaning and I discuss the multitude of problems which the lab have solved, similarities and differences in how people around the world act in certain situations, and how they have scaled to become an organisation of 150 employees operating in multiple countries.

Towards the end Chaning also references a pharmacies business that “sits downstairs”. Nairobi is a small city and he was referencing a company called Maisha Meds. You can listen to that interview that I had with Jess, the CEO by searching for the Medicine podcast in the archives.

As always would be very interested to hear any feedback you have on the podcast, but for now, here is Chaning.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2018/08/23/behavioural-economics-applying-decision-making-insights-to-development-with-chaning-jang-from-busara-center/